We will cover several core skills of media relations, and help you understand how mass media works at the local, regional, and international levels. This short training will also help you identify what media requests are legitimate opportunities, and we will give you tools to evaluate if a media request is actually made in bad faith. We will also cover message strategy, understanding your audiences, and how to work with reporters effectively. Finally, we will practice interview skills and techniques to help you clearly articulate your message, while avoiding unintended messaging.